With the belief that functional objects can be beautiful, our brief was to better convey Pinxton’s originality by illustrating the involvement of Founder, Celia Tobin, in all areas of the design and manufacturing process. Celia’s London home seemed the ideal location to bring the hooks to life, being so intricately involved in their origination and everyday use. In order to do so, we created a series of films and photographs, providing several month’s worth of social media and website content from a one day shoot.