Situated in rural Devon, this exciting and ground-breaking family run company was one of our first clients. With products designed to blend in with their surroundings, we wanted to allow the clothing to do the talking. For that reason, we chose to film in a wild and rugged location: the Outer Hebrides. The Hebridean landscape is often described as a moonscape with huge vistas of granite, carved over millennia, interspersed with patchworks of heather and lochans. For us, this seemed a great reflection of the tough and durable textiles which have formed the basis of Fortis.