Having worked with Effie at their awards ceremony in Brussels the year before, we went to New York in early 2020 to film their Marketing Effectiveness Bootcamp. The four-day event saw marketing leaders from companies including Walgreens Boots Alliance, Universal McCann and Chobani come together to present their experiences to a new generation of budding marketeers. Our goal was to capture the ambiance of the occasion, afterwards compiling the content into a summary video to be used for future marketing purposes.